Future University In Egypt (FUE)
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Altagamoa Al Khames, Main centre of town, end of 90th Street
New Cairo
Egypt

List of Courses

Media& Politics and Society

  • Course Code :
    PMM 311
  • Level :
    Undergraduate
  • Course Hours :
    3.00 Hours
  • Department :
    Department of Political Mass Media

Instructor information :

Area of Study :

This course examines mass media as a socio-political institution. It aims at demonstrating the means through which to integrate political science and communication. It presents various issues related to representative democracy and the growing importance of communication and media in the political game. In light of the main paradigms of political communication, many issues are examined, such as; the formation of public opinion, the role of media in political and economic power and the impact of new technologies on democracy and electoral marketing. It also introduces the issues and questions of ethics raised by these transformations in terms of production, circulation and access to information. In light of this, the course trains students on how to do their own research that helps them understand the interplay between media and audiences, and how both affect each other in an interactive way. Students analyze the audience's behavior towards media content and explain the motives and gratifications of media usage on politics as well as the society. Course Goals: • Examine the relationships between the media, society and politics. • Practice theoretical, conceptual and analytical skills • Analyze the role of the media as a socio-political institution. • Evaluate the impact of new technologies on democracy and electoral marketing. • Investigate how media and audiences interact in to form a public sphere.

For further information :

Media& Politics and Society

This course examines mass media as a socio-political institution. It aims at demonstrating the means through which to integrate political science and communication. It presents various issues related to representative democracy and the growing importance of communication and media in the political game. In light of the main paradigms of political communication, many issues are examined, such as; the formation of public opinion, the role of media in political and economic power and the impact of new technologies on democracy and electoral marketing. It also introduces the issues and questions of ethics raised by these transformations in terms of production, circulation and access to information. In light of this, the course trains students on how to do their own research that helps them understand the interplay between media and audiences, and how both affect each other in an interactive way. Students analyze the audience's behavior towards media content and explain the motives and gratifications of media usage on politics as well as the society.

For further information :

Media& Politics and Society


Course outcomes:

a. Knowledge and Understanding:

1- Identify media gatekeepers, regulators and pressure groups.
2- List media audiences

b. Intellectual Skills:

1- Analyze the relationship between media ownership and political power
2- Examine the power of the media in relation to existing social and political dynamics.

c. Professional and Practical Skills:

1- Practice media and information literacy.
2- Employ media effect studies.
3- Practice the independent and collaborative research.
4- Measure the effects of the digital divide on politics and society.

d. General and Transferable Skills:

1- Use computers and the Internet.
2- Work in a team environment.
3- Translate to and from other languages.
4- Apply practical and professional problem solving


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Media& Politics and Society

Course topics and contents:

Topic No. of hours Lecture Tutorial/Practical
Introduction and Syllabus 3 1
The Landscape of New Media 3 1
Media Audiences 3 1
Media Effects Studies 6 2
Media Gatekeepers, Regulators and Pressure Groups 3 1
Midterm Exam 1
The Political Economy of the Media 6 2
Media and Power 3 1
Freedom of the Press 3 1
Digital Democracy 3 1
Role of Social Media in the Media Complex Today 3 1
Final Exam 1

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Media& Politics and Society

Teaching And Learning Methodologies:

Teaching and learning methods
Demonstration videos
Presentation
Simulations
Debates
Group discussion
Research Paper

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Media& Politics and Society

Course Assessment :

Methods of assessment Relative weight % Week No. Assess What
Course Work (Attendance, Participation, Assignments, Quizzes, Research Paper…) 30.00 To assess understanding, theoretical background of the intellectual and practical skills.
Final Exam 40.00 15 To assess knowledge and intellectual skills
Midterm Exam 30.00 7 To assess professional skills

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Media& Politics and Society

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