- Course Code :
PMM 311
- Level :
Undergraduate
- Course Hours :
3.00
Hours
- Department :
Department of Political Mass Media
Instructor information :
Area of Study :
This course examines mass media as a socio-political institution. It aims at demonstrating the means through which to integrate political science and communication. It presents various issues related to representative democracy and the growing importance of communication and media in the political game. In light of the main paradigms of political communication, many issues are examined, such as; the formation of public opinion, the role of media in political and economic power and the impact of new technologies on democracy and electoral marketing. It also introduces the issues and questions of ethics raised by these transformations in terms of production, circulation and access to information. In light of this, the course trains students on how to do their own research that helps them understand the interplay between media and audiences, and how both affect each other in an interactive way. Students analyze the audience's behavior towards media content and explain the motives and gratifications of media usage on politics as well as the society.
Course Goals:
• Examine the relationships between the media, society and politics.
• Practice theoretical, conceptual and analytical skills
• Analyze the role of the media as a socio-political institution.
• Evaluate the impact of new technologies on democracy and electoral marketing.
• Investigate how media and audiences interact in to form a public sphere.
For further information :
This course examines mass media as a socio-political institution. It aims at demonstrating the means through which to integrate political science and communication. It presents various issues related to representative democracy and the growing importance of communication and media in the political game. In light of the main paradigms of political communication, many issues are examined, such as; the formation of public opinion, the role of media in political and economic power and the impact of new technologies on democracy and electoral marketing. It also introduces the issues and questions of ethics raised by these transformations in terms of production, circulation and access to information. In light of this, the course trains students on how to do their own research that helps them understand the interplay between media and audiences, and how both affect each other in an interactive way. Students analyze the audience's behavior towards media content and explain the motives and gratifications of media usage on politics as well as the society.
For further information :
