- Course Code :
PMM 201
- Level :
Undergraduate
- Course Hours :
3.00
Hours
- Department :
Department of Political Mass Media
Instructor information :
Area of Study :
With the whole world resembling a small village for media's outreach ability, theories of mass media have taken a leap forward. This course takes the students through media theories, including normative, critical and scientific theories to provide a comprehensive ground in the theory of mass communication. Theories taught guide student towards a better understanding of the different aspects of the field of mass media studies and equip them with critical tools to think about and discuss the performance of mass media and communication. In that respect, students learn how to reflect and think critically about communication in personal and public contexts and explore how communication has created and shaped our society as well as our personal lives. The course combines the traditional and modern theories of mass communication.
Course Goals:
• Explain the main mass communication theories.
• Recall the history of media theories in relation to the technological developments.
• Apply theories under study.
• Compare powerful effects theories with minimalist effects theories.
• Analyze theories under study within the context of different forms of mass media.
For further information :
With the whole world resembling a small village for media's outreach ability, theories of mass media have taken a leap forward. This course takes the students through media theories, including normative, critical and scientific theories to provide a comprehensive ground in the theory of mass communication. Theories taught guide student towards a better understanding of the different aspects of the field of mass media studies and equip them with critical tools to think about and discuss the performance of mass media and communication. In that respect, students learn how to reflect and think critically about communication in personal and public contexts and explore how communication has created and shaped our society as well as our personal lives. The course combines the traditional and modern theories of mass communication.
For further information :