List of Courses

Information
Description
Outcomes
Contents
Methodologies
Assessment
Books

The Industry and Economics of Media

Course Code :
PMM 304
Level :
Undergraduate
Course Hours :
3.00 Hours
Department :
Department of Political Mass Media

Instructor information :

Title:Lecturer
Name: SAHAR MOHAMED TALAAT MOHAMED ABDALLAH ELASHMAWY
Office hours:6-Hours

Area of Study :

Being mostly no more than another investment opportunity for businessmen, the reality of privately-owned media organizations has shown either profit or ideology-oriented reporting. In many cases, funders either use their media organizations as a political leverage tool to promote their interests or profit generation entities, in both cases the objectivity of the final output delivered to the audience becomes questionable. The nature of the business of media is analyzed and detailed in this course. Course Goals: • Analyze the effects of media ownership on media messages • Compare profit and ideology oriented media forms • Predict the effects that external funding has on media organization • Estimate the effect of advertising on media messages

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

The Industry and Economics of Media

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

The Industry and Economics of Media

Course outcomes:

a. Knowledge and Understanding:

1-	Explain the consumerist principles
2-	Identify components of the media industry

b. Intellectual Skills:

1-	Analyze how consumerist principles affect media structure
2-	Distinguish who benefits form media ownership stuctures and government policies

c. Professional and Practical Skills:

1-	Apply social justice and principles of democracy
2-	Analyze current events in the media from an economical perspective

d. General and Transferable Skills:

1-	Use computers and the Internet.
2-	Work in a team environment.
3-	Translate to and from other languages.
4-	Apply practical and professional problem solving

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

The Industry and Economics of Media

Course topics and contents:

Topic	No. of hours	Lecture
Introductory lecture and course outline	3	1
New Media	3	1
Media management	3	1
How are power, wealth and knowledge related	6	2
How is culture produced by the media owners	3	1
Midterm Exam		1
How organizations reach the masses	6	2
How are certain agendas pushed forward in the media Case Studies	6	2
Who benefits from media structures and government policies? Case studies	6	2
Understanding the Political-Economy Approach	3	1
Final Exam		1

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

The Industry and Economics of Media

Teaching And Learning Methodologies:

Teaching and learning methods
Demonstration videos
Presentation
Simulations
Debates
Group discussion
Research Paper

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

The Industry and Economics of Media

Course Assessment :

Methods of assessment	Relative weight %	Week No.	Assess What
Course Work (Attendance, Participation, Assignments, Quizzes, Research Paper…)	30.00		To assess understanding and theoretical background of the intellectual and practical skills
Final Exam	40.00	15	To assess knowledge and intellectual skills
Midterm Exam(s)	30.00	7	To assess professional skills