- Course Code :
PMM 308
- Level :
Undergraduate
- Course Hours :
3.00
Hours
- Department :
Department of Political Mass Media
Instructor information :
Area of Study :
Access to the audience's wallet, this is the aim of the course! How to attract the eye, ears and human senses and transform this attraction into physical action to make the audience move out of their seats, dig hands into their pockets, and buy the product, all of this is done through creative advertising strategies. This course opens up students' mind to creative thinking and teaches them the involved strategies of creative advertising.
Course Goals:
• Explain persuasive communication techniques.
• Analyze cultural and economic conditions that created modern advertising
• Reach the target market effectively and creatively.
• Apply media crafting techniques with focus on utilizing words and images to reach the target market.
• Differentiate between message crafting techniques for print, broadcast and new media forms
• Plan and research before creating advertisements.
For further information :
Access to the audience's wallet, this is the aim of the course! How to attract the eye, ears and human senses and transform this attraction into physical action to make the audience move out of their seats, dig hands into their pockets, and buy the product, all of this is done through creative advertising strategies. This course opens up students' mind to creative thinking and teaches them the involved strategies of creative advertising.
For further information :