- Course Code :
PMM 411
- Level :
Undergraduate
- Course Hours :
3.00
Hours
- Department :
Department of Political Mass Media
Instructor information :
Area of Study :
To be able to evaluate the credentials of a candidate to select who to vote for, a citizen must know of the candidate's mere existence in the race. Media plays this critical role of focusing its lights on specific candidates, in a positive or a negative way, which shapes the final result of the elections in one way or another. This course teaches about the role that media plays in elections and the techniques and strategies used by media organizations that guide their coverage. Students are responsible to meet with the candidates of political parties and presidential candidates in Egypt to know more about how campaign management differs across party ideology and position. Students are responsible for presenting models of campaigns and evaluating their strengths and weaknesses.
Course Goals:
• Explain why some people choose to vote while others do not.
• Compare theories of political participation.
• Critically assess media messages about candidates and their campaigns.
• Examine different propaganda techniques used in elections throughout history.
• Evaluate election campaigns in terms of campaign management and message crafting.
For further information :
To be able to evaluate the credentials of a candidate to select who to vote for, a citizen must know of the candidate's mere existence in the race. Media plays this critical role of focusing its lights on specific candidates, in a positive or a negative way, which shapes the final result of the elections in one way or another. This course teaches about the role that media plays in elections and the techniques and strategies used by media organizations that guide their coverage. Students are responsible to meet with the candidates of political parties and presidential candidates in Egypt to know more about how campaign management differs across party ideology and position. Students are responsible for presenting models of campaigns, evaluate its strengths and weakness.
For further information :
