List of Courses

Information
Description
Outcomes
Contents
Methodologies
Assessment
Books

History & Theories of Architecture

Course Code :
ARC 221
Level :
Undergraduate
Course Hours :
3 Hours
Department :
3

Instructor information :

Area of Study :

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

History & Theories of Architecture

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

History & Theories of Architecture

Course outcomes:

a. Knowledge and Understanding:

1-	Discuss cultural and economic conditions that created modern advertising
2-	Compare different media forms in channeling advertisement campaigns.
3-	Identify the nature of the targeted audience in an advertisement campaign.
4-	State different aspects in marketing.

b. Intellectual Skills:

1-	Evaluate the effectiveness of advertisements.
2-	Generate new ideas for advertisement based on the nature of the audience.

c. Professional and Practical Skills:

1-	Apply the advertisers’ ethical values, laws and public responsibility
2-	Apply visual communication theories and concepts to their work.
3-	Use the latest design technology
4-	Create effective and creative sales messages and advertising campaigns for diverse media forms, advertising messages and target audiences
5-	Construct effective advertisement campaign plans.

d. General and Transferable Skills:

1-	Apply practical and professional problem solving.
2-	Translate to and from other languages.
3-	Work in a team environment.
4-	Use computers and the Internet.

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

History & Theories of Architecture

Course topics and contents:

Topic	No. of hours	Lecture	Tutorial/Practical
Introduction and syllabusAdvertising roles and Design	3	1
Introduction and syllabusAdvertising roles and Design	6	2
Media strategyUsing TV, Radio, Newspaper, Magazine and InternetWorkshop: Creating a slogan and a logo	3	1
Creating advertisements: Image and Advertising copy writingWorkshop: layout and design	6	2
Midterm		1
TV commercials around the world (video)	3	1
Creative effective TV commercialsWorkshop: Creating story boards	6	2
Internet Ads and Direct ResponseWorkshop: Creating online ads	6	2
Case studies on current campaigns and past advertising campaigns.	3	1
Economic, Social and Legal Effects of Advertising	3	1
Final Exam		1

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

History & Theories of Architecture

Teaching And Learning Methodologies:

Teaching and learning methods
Data-show and computer in lectures
Group discussion
Workshops

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

History & Theories of Architecture

Course Assessment :

Methods of assessment	Relative weight %	Week No.	Assess What
Course Work (participation, case studies, assignments and projects)	45.00		To assess understanding, theoretical, practical knowledge, critical thinking and analysis skills.
Final Exam	40.00		To assess knowledge and intellectual skills
Midterm Exam	15.00		To assess professional skills

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

History & Theories of Architecture

Books:

Book	Author	Publisher

Course notes :

Recommended books :

Periodicals :

Web Sites :

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

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