Welcome to the undergraduate program of Political Mass Media! We are delighted that you are considering joining our undergraduate program offered within the Faculty of Economics & Political Science at Future University in Egypt.

In the new digital world, the perspective of our educational process highlights political communication, media policy, media regulation, and journalism on a national and international scale.

Our program is specifically designed to equip students with a deep understanding of the theories, practices, and implications of political communication visions to prepare them to navigate in the actual complex landscape with insight and expertise.

Our curriculum encompasses a wide range of subjects, including media ethics, political journalism, digital media and democracy, media effects on public opinion, and the role of new media platforms in political mobilization. Therefore, developing new content such as Visual Communication plays a central role in the communication of political actors. In recent years, the forms and proportion of visual communication have increased dramatically.

Our distinguished faculty comprises leading scholars, researchers, and industry professionals who bring their expertise and real-world experiences to the classroom. They are committed to fostering critical thinking, analytical skills, and media literacy in our students. They are preparing them to be informed, responsible, and ethical contributors to the field. In addition to a rigorous academic curriculum, our program emphasizes practical learning experiences.

You will have the opportunity to engage in internships, hands-on projects, and collaborative initiatives with media organizations, political campaigns, and government agencies. Our Media Center Studio equipped with the latest technology, allows our students to implement and bridge knowledge with the new perspectives in the media industry and market. We support their learning process to adapt with the real media world settings, develop valuable skills and build a professional network that will support your future career endeavors.

Graduates of our program have pursued successful careers as political journalists, media consultants, public relations specialists, political analysts, and policy advocates.

As a student in our program, you will have access to actively engage in various simulation models, such as the Model African Union (MAU), Arab League Model (ALM), Model United Nations (MUN), Model European Union (EU) and the Egyptian Parliament Model (EPM). These simulations allow you to immerse yourself in the world of diplomacy, negotiation, and public speaking, further enhancing your communication as well as leadership abilities.

We invite you to join us in unraveling the captivating world of Political Mass Media. Explore the power of media in shaping political narratives, influencing public opinion, and fostering democratic engagement. Unleash your potential, expand your horizons, and make a lasting impact on the world through the study of Political Mass Media. We look forward to welcoming you to our undergraduate program and embarking on this enlightening educational journey together.

By the end of the program graduates should be able to:

• Use scientific approaches, developing critical thinking minds to describe and analyze media environment, politics, conflicts and problems related to the media coverage of political affairs.
• Acquire media and political knowledge from various primary and secondary sources related to media and politics.
• Describe the power relation binding media and politics, the media impact on politics and policies and vice versa.
• Developing Interculturalism approaches to observe the international socio-political and economic processes.
• Use of political communication skills to positively serve society and the surrounding environment.
• Understand the nature of media coverage and the importance of political participation and proper media representation of citizens in a democratic state to be an active and motivating member of society.
• Possess the skills of leadership, teamwork, decision making and realizing his rights and duties.
• Aware of the political, social, and economic challenges of the media representing local, regional, and international political issues.
• Apply the professional ethical principles in seeking the truth, and accurately and honestly apply the principles of plurality.
• Examine the impact of freedom of information on ethical, social, and national security issues.
• Understand the principles and factors related to information dissemination and constructing mental media images for various issues related to media and politics.
• Use the most advanced information and communication technology in various media fields.
• Examine the impact of digital media on social, economic, and political affairs to analyze its role on society and its influence on decision makers.
• Identify existing systems of public and cultural diplomacy and how new media redefines public diplomacy and challenges the governmental roles.
• Explore media industry conditions in the Arab countries and analyze the media transformation process regarding the Artificial Intelligence prospect.
• Innovate and create in different media, socio-economic and political fields.

By the end of the program graduates should be able to:

• Explain the basic concepts and functions of mass communication and political science, the importance of each and its relationship to social sciences.
• Identify the history and developments of mass media, research methods, the communication models and their effect on the media principles and theories.
• Outline the communication processes and models and the effects of mass media on audiences.
• Identify key concepts in media law and ethics such as prior restraint, defamation, copyright, obscenity, indecency, and journalistic privilege.
• Discuss forces that shape opinion formation and attitudes negatively or positively.
• Describe the evolving role of the journalist and identify the development in news story formats.
• Explain the effects of freedom of information on the government, national security, and the public.
• Identify the components of media industry locally, technically, and managerially, media work environment economically, internationally, and regionally and the process of conducting public opinion polls.
• Discuss the impact of new media on public opinion research and its effects on the Arab Israeli conflict, policy making, public diplomacy, the media culture, and the economic and social effects of the changing media context.

By the end of the program graduates should be able to:

• Evaluate existing media conditions, forms and messages and apply latest research techniques for rating the effect of print media and communication on readers, through selecting a timely topic with a sound sample.
• Assess the impact of new media on the print media industry and compare the development of print media systems in different countries.
• Compare the harms and benefits against states in applying freedom of information and assess the constraints that should be placed on filtering the access to information and their relation to National Security.
• Judge the advantages and disadvantages of classified information leaks on people and governments and estimate the need for freedom of information in the Arab Countries.
• Compare local, regional, and global media laws and ethical standards and analyze the effects of media law on social responsibility.
• Inspect the nature of media and its role in democracy and evaluate how political campaigns affect public opinion.
• Analyze the relationship between media-ownership, public opinion and policy making.
• Inspect the role of media in democratic countries and in the transformation of the Arab political culture by spotting the biases in news coverage, the effect of news stories on the public, and the difference between primary, secondary, and governmental sources relevant to a news story.

By the end of the program graduates should be able to:

• Predict the effect of social, cultural, political, economic, and ethical factors on print media development.
• Analyze the role of mass communication in society and illustrate the effect of global print media on the public and decision making.
• Demonstrate how filtering access affects the democratic process.
• Write correctly and clearly using various media formats for print and broadcast suitable for the target audience.
• Conduct social science research in the field of mass communication and justify decisions about the methodology, including sampling and measurement instruments.
• Employ policy making models to develop existing media forms and demonstrate how policies affect the democracy building process.
• Gather data and statistics, be able to analyze them and interpret what they mean, refer to or reflect political, media, social and economic indicators.
• Propose solutions and strategies for the challenges facing public diplomacy in different contexts and illustrate the effects that new media has on the Arab World revolutions.
• Compare the effects of traditional media and new media on public opinion formation.

By the end of the program graduates should be able to:

• Gain experience with information technology and relate it to analyzing political mass media issues.
• Use multimedia and communication tools in searching, analysis and presentation.
• Communicate with specialized media people in various fields.
• Work under pressure and as part of a team.
• Exchange and update information related to various issues connected to political mass media.
• Acquire time management and communication skills.
• Improve self-learning skills and develop their personal skills.
• Use one of the main foreign languages proficiently.