Future University In Egypt (FUE)
Future University is one of most promising private universities in Egypt. Through excellence in teaching, research and service, Future University strives to provide a comprehensive, high-quality education that prepares our graduates to be future leaders.
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Altagamoa Al Khames, Main centre of town, end of 90th Street
New Cairo
Egypt

Mission and Goals

Mission

The department aims at bridging the gap between the fields of Political Science and Mass Media to produce professional and leading journalists equal to international standards able to improve on local national practices.

Goals

  • Implement persuasive communication techniques.
  • Abide by ethical standards of the profession.
  • Compete in the field of journalism internationally.
  • Contribute to the development of the field nationally and regionally.
  • Understand and measure public opinion.
  • Report using professional journalist standards.
  • Utilize acquired skills in two languages.
  • Understand local and global economic, political and cultural conditions.

Intended Learning Outcomes (ILOs)

1.Knowledge and understanding Skills 
  • Recognize local, regional, and international principles and laws of freedom of speech
  • Distinguish the history and role of professionals and institutions in shaping political communication
  • Recognize the dynamics of public opinion
  • Distinguish between the different communication models and theories
  • Identify forms of diversity in domestic society in relation to mass communication and its global impact on society
  • Discuss the effects of the media on influencing public opinion
  • Identify national and international moral values and legal boundaries in the field
  • Describe the development of local, regional and international media policies.
  • Distinguish the effect of technological and cultural conditions on diversity in global political communication standards.
2.Professional and Practical Skills 
  • Apply principles and laws of freedom of speech and press locally, regionally and internationally.
  • Build creative advertising campaigns.
  • Conduct multi-disciplined research and evaluate information.
  • Conduct public opinion polls.
  • Write correctly and clearly in forms and styles appropriate for the professional communications and audiences
  • Critically evaluate their own work and that of others for accuracy and fairness, clarity, an appropriate style, and grammatical correctness, Report objectively
  • Apply basic numerical and statistical concepts.
  • Produce radio slots and television newscasts
  • Host talk-shows.
  • Apply visual communication techniques in producing documentaries and photojournalism pieces.
  • Work ethically in pursuit of truth, accuracy, fairness and diversity.
  • Apply theories in the use and presentation of images and information.
  • Apply investigative reporting techniques using the interdisciplinary knowledge of politics, economics and public administration.
  • Conduct interviews professionally.
  • Create political campaigns.
  • Manage media organizations.
  • Abide by ethical values and legal boundaries in journalism nationally, regionally and internationally.
  • Apply current tools and technologies appropriate for the communications professions and understand the digital world.
  • Edit audio and visual material.
  • Cover conflicts according to professional journalistic standards.
  • Implement the mass media theories in the field work.
  • Evaluate different financing options for media organizations.
3.Cognitive Skills: 
  • Analyze the impact of media on shaping public opinion.
  • Compare the effectiveness of media organizations in applying professional standards.
  • Analyze controversial issues and situations.
  • Examine the implications of media ownership on media messages.
  • Think critically, creatively and independently.
  • Create new ideas to be used in advertisement campaigns.
  • Explain controversial issues in an argumentative way.
4.General and Transferrable Skills: 
  • Use computers and the Internet.
  • Use statistical programs in analyzing research data.
  • Work in a team environment.
  • Translate to and from other languages.
  • Apply practical and professional problem solving techniques.

Mission and Goals

Mission and Goals

Mission and Goals MissionThe department aims at bridging the gap between the fields of Political Science and Mass Media to produce professional and leading journalists equal to international standards able to improve on local national practicesGoalsImplement persuasive communication techniquesAbide by ethical standards of the professionCompete in the field of journalism internationallyContribute to the development of the field nationally and regionallyUnderstand and measure public opinionReport using professional journalist standardsUtilize acquired skills in two languagesUnderstand local and global economic political and cultural conditionsIntended Learning Outcomes ILOsKnowledge and understanding SkillsRecognize local regional and international principles and laws of freedom of speechDistinguish the history and role of professionals and institutions in shaping political communicationRecognize the dynamics of public opinionDistinguish between the different communication models and theoriesIdentify forms of diversity in domestic society in relation to mass communication and its global impact on societyDiscuss the effects of the media on influencing public opinionIdentify national and international moral values and legal boundaries in the fieldDescribe the development of local regional and international media policiesDistinguish the effect of technological and cultural conditions on diversity in global political communication standardsProfessional and Practical SkillsApply principles and laws of freedom of speech and press locally regionally and internationallyBuild creative advertising campaignsConduct multidisciplined research and evaluate informationConduct public opinion pollsWrite correctly and clearly in forms and styles appropriate for the professional communications and audiencesCritically evaluate their own work and that of others for accuracy and fairness clarity an appropriate style and grammatical correctness Report objectivelyApply basic numerical and statistical conceptsProduce radio slots and television newscastsHost talkshowsApply visual communication techniques in producing documentaries and photojournalism piecesWork ethically in pursuit of truth accuracy fairness and diversityApply theories in the use and presentation of images and informationApply investigative reporting techniques using the interdisciplinary knowledge of politics economics and public administrationConduct interviews professionallyCreate political campaignsManage media organizationsAbide by ethical values and legal boundaries in journalism nationally regionally and internationallyApply current tools and technologies appropriate for the communications professions and understand the digital worldEdit audio and visual materialCover conflicts according to professional journalistic standardsImplement the mass media theories in the field workEvaluate different financing options for media organizationsCognitive SkillsAnalyze the impact of media on shaping public opinionCompare the effectiveness of media organizations in applying professional standardsAnalyze controversial issues and situationsExamine the implications of media ownership on media messagesThink critically creatively and independentlyCreate new ideas to be used in advertisement campaignsExplain controversial issues in an argumentative wayGeneral and Transferrable SkillsUse computers and the InternetUse statistical programs in analyzing research dataWork in a team environmentTranslate to and from other languagesApply practical and professional problem solving techniques FUE

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